I’ve always been partial to a department store and it has to be said that one of my utter favourites is most definitely John Lewis. On a rainy day I can often be found roaming around their Cheadle store, wandering the toy department, browsing the latest technology, swooning over the soft furnishings or just enjoying a hot chocolate and scrumptious cake with the little lady. You see, even Phoebe loves going to John Lewis. She’s in her element riding the escalators, pressing the buttons in the lifts and playing with all the toys. So its a win-win for both of us!
From furnishing the home to the latest fashions, John Lewis is the department store that seems to have it all, but one of the areas I think they completely outdo themselves is the ‘nursery department’.
One of the biggest minefields for new parents is what to buy. It’s so easy for new parents to be seduced into believing that their baby needs a huge amount of stuff, when in reality you only need a small number of core pieces of equipment to see them safely through the first six months.
Thankfully John Lewis understand there’s a lot to take in and are on hand to try to keep things simple and practical for new parents by offering individual consultations completely free of charge. Available in all John Lewis shops with Nursery departments, these free, two-hour appointments are a brilliant starting point for new parents and during the appointment, a Nursery Partner will get to know your particular needs and likes in 5 key areas that cover all the basics:
- Baby on the move – car seats, prams and buggies
- Sleep tight baby – mattresses, cots and bedtime accessories
- Well-fed baby – breast and bottle feeding products
- Nice clean baby – bathtime and changing
- Well-dressed baby – baby’s first wardrobe
You’ll be guided around the department and the Nursery Partner will help you compile a list of everything you’ll need for your new arrival. This list will be available for you to view and review online or in-store and a bit like a wedding gift list, you’ll be able to share your nursery list with family and friends for them to purchase items that you really want.
Obviously, an appointment with a Nursery Partner isn’t compulsory and you can have a good old browse in your own time to compile your own list. If this is the approach you’d rather take, I thought I’d give you a helping hand by offering my favourite picks from the John Lewis website…
On the move //
1 // Joolz Geo Mono Pushchair with Carrycot, £799
Sleep Tight Baby //
1 // John Lewis Martha Sleigh Cotbed, £300
2 // Sleepyhead Deluxe Portable Baby Pod, £110
4 // John Lewis Baby Zebra Print Sleep Bag, £20
Well-fed baby //
2 // Tommee Tippee Perfect Prep Machine, £70
Nice Clean Baby //
1 // John Lewis Baby Bath Support, £12.95
2 // Original Sprout 2 in 1 Baby Shampoo and Body Wash, £15.50
3 // John Lewis Baby Leopard Organic GOTS Cotton Sleepsuit, Pack of 3, £16
Well dressed baby //
1 // John Lewis Baby Floral Romper Playsuit, £15
2 // John Lewis Baby Dinosaur Dungaree Set, £18
3 // John Lewis Baby Ditsy Floral Print Dress, £18
These items are just a teeny tiny snippet of the lovely wares that John Lewis sell so head on over to their website now to see for yourself. But be warned, you may lose an hour or two browsing!
Disclaimer: PR collaboration