Review* // Box Upon A Time

logoWhether you’re a beauty junkie, foodie or clothes addict, chances are there’s a subscription box service out there to suit your needs.

If you’re not familiar with this relatively new retail trend, subscription boxes are a fast-growing business model whereby companies curate and send everything from healthy snacks to the latest beauty must-haves straight to your doorstep.

Since I’m now running round like a headless chicken after two little ones, services that can help the ‘time poor’ like me (and every other parent it would seem!) are always going to be of interest. So when I was recently asked to trial a ‘ designer baby clothes’ subscription box called Box Upon A Time, I jumped at the chance.

Having never used a subscription box service before I was intrigued and interested to see how it all worked.


Box Upon A Time offer three levels of subscription

1 // Silver – £29 / box. This consists of 2/3 items of clothing (designer brands) worth £40 to £60 (Up to 50% off public retail prices).

2 // Gold – £49 / box. This consists of 3/4 items of clothing (designer brands) worth £80 to £120 (Up to 60% off public retail prices).

3 // Platinum – £69 / box. This consists of 3/5 items of clothing (designer and luxury brands)worth £110 to £170 (Up to 60% off public retail prices).

I was sent a ‘Silver box’ for my review.


The process is so straightforward and actually quite fun.

As each box is unique, you are asked to fill in a quick fashion profile to help the stylists handpick items that suit your tastes. Armed with this information which includes your preferences on style of clothing, colours, patterns and of course age and gender, your personal stylist gets to work creating a unique box just for you.


As previously mentioned, we were sent a ‘Silver’ box for Phoebe. When the box hit the doorstep I couldn’t wait to open it and see what had been picked for her. Beautifully wrapped, with a personalised note from our stylist, Phoebe was sent the following:

1 // Petit Pim White / Polka dot sleepsuit – Made from Peruvian Pima Cotton this is possibly the softest sleepsuit I have ever felt! I also really like the simple yet pretty design.


2 // Piupiuchick body suit – This body suit was greeted with mixed feelings in our household. I really like it; I love the frilly collar and cuffs but Andy isn’t so keen. Thankfully I’m the one that normally dresses Phoebs so she will be gracing it very soon!


3 // Petit Pim plush sleepsuit – Again this is a really lovely super soft sleepsuit made from Peruvian Pima Cotton, which is considered the world’s best!


I think the boxes are incredible value for money. My ‘Silver box’ detailed above is a bargain at £29, especially when you consider that the Petit Pim Plush sleepsuit alone costs £24 if you were to buy it direct.

Accompanying the clothes in the box was a box summary detailing the items, their public retail price and a little bit more information about each brand. My total box value was £66, which meant a saving of a whopping £37 on the public retail price for the three items.

in summary

I was really impressed with the box overall. As detailed above, I thought it was excellent value for money and the quality of each item was amazing. They are some of the softest clothes I have ever felt!

I also really liked being introduced to brands that i’d never heard of. Some of the other brands that you can expect to be in your box include:


My only grumble with my box would be that I would have loved some variation, rather than receiving two sleepsuits I would have liked perhaps a dress and a sleepsuit. But having spoken to Box Upon A Time, I think this is fairly uncommon and you would normally receive a good mix of items. I could have taken advantage of their ‘free box exchange’ where they swop the entire contents of your box for new ones within 7 days, but I liked all my items too much.

The fact that you can suspend your subscription at any time and there are no financial ties is another big positive. You can choose to have a monthly or quarterly subscription or it’s even possible to buy just one box which would make a perfect present for a new mummy or as a Christmas present.

I loved my subscription box from Box Upon A Time. The surprise and curiosity of what will land on your doorstep is definitely part of the appeal and it is incredible value for money.

If you’d like to find out more information or order a subscription, check out the Box Upon a Time website. You can also find them on facebook, twitter and you can see examples of their boxes on pinterest.

* We were given the chance to review one month’s subscription box free of charge for the purpose of this review, however all opinions are my own.

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  • Mummy MeltonNovember 7, 2014 - 8:42 pm

    I am a bit of a sucker for subscription boxes, I’ve tried a few. This looks great xxReplyCancel

    • Steph@HelloBabyNovember 18, 2014 - 9:08 pm

      This was my first foray into subscription boxes and I was super impressed!ReplyCancel

  • Colette BNovember 7, 2014 - 8:51 pm

    What gorgeous items!! I’m most envious!ReplyCancel

    • Steph@HelloBabyNovember 18, 2014 - 9:09 pm

      They are really lovely aren’t they! xReplyCancel

  • Tracey WilliamsNovember 7, 2014 - 9:02 pm

    I have never tried a subscription box service but I really like the idea of them. I love getting treats through the post. Looks like the products are of great quality xReplyCancel

    • Steph@HelloBabyNovember 18, 2014 - 9:10 pm

      I would definitely give it a try Tracey, the quality of the products is amazing! xReplyCancel

  • ghostwritermummyNovember 10, 2014 - 8:36 pm

    This is the first subscription box I’ve seen that allows you to enter specifics like this. And I love the bits you were sent :) x xReplyCancel

    • Steph@HelloBabyNovember 18, 2014 - 9:10 pm

      You should try it for the little lady! :)ReplyCancel

  • SusannahApril 24, 2015 - 3:34 pm

    I loved the concept but have been so disappointed. The first box I recieved I liked the style of 4 of the 5 items yet the 2 knitwear pieces were 100% acrylic. Not the quality natural fabrics I’d been lead to believe they provided, or indeed that the particular brand promised in the enclosed info about each garment. They were friendly and swift to provide me with a return label. I returned this box over a month ago and still no contact from them at all. My second box was even worse, poor style, polyester trousers and more acrylic knitware. I contacted them again to request my return label – I have sent 3 emails and 1 voicemail over the last 3 weeks and still no response. My subscription is now cancelled but I’ve spent £100 with them and have nothing to show for it. Nice idea but the reality is a polar opposite. Regrettably I strongly advise you stay away.ReplyCancel

    • Steph@HelloBabyApril 24, 2015 - 6:49 pm

      That’s such a shame, sorry to hear that Susannah. Your experience was totally different to mine, hence the positive review.ReplyCancel

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