Our home is strewn with blankets that have arrived since Jack and Phoebs joined our family: knitted blankets, crocheted blankets, personalised blankets, cashmere blankets, cellular blankets…the list goes on, but with each blanket, there is a whole host of memories, particularly those they were first wrapped in.
Unfortunately, even in this day and age, there are babies being born lacking basic essentials. Babies that won’t experience the simple pleasure of a warm, clean blanket. So when celebrity mum of two, Rachel Stevens, launched the new Dettol Baby Blanket Donation charity campaign, and donated the first blanket to the cause, I felt it was important to get involved.
The Dettol Baby Blanket Donation charity campaign aims to promote the dangers of bacteria on blankets and highlight the shortage of baby blankets available to babies born in poverty.
Dettol and Rachel are encouraging mums across the UK to “keep the memories, not the bacteria” by donating a blanket via Freepost and sharing their special memories and photographs of their babies’ blanket on social media.
Once collected, the baby blankets will be hygienically washed with Dettol Anti-bacterial Laundry Cleanser before being re-distributed by Dettol to families in need. Dettol Anti-bacterial Laundry Cleanser has also pledged to donate £1 for every blanket collected to children’s medical research charity, Sparks, to raise much needed funds for UK families with children who are affected by serious illness or disability.
Every minute of every day, approximately 50 babies are born into poverty and will experience conditions lacking basic essentials including hygienically clean blankets. Poor hygiene conditions can contribute to illnesses such as diarrhoea, vomiting and dehydration. Laboratory tests commissioned by Dettol – on washed blankets donated by volunteer mums – show that baby ‘blankies’ carry a variety of bacteria even after a 40°C wash with a third of the washed blankets harbouring coliforms – a group of bacteria linked to faeces. Dettol is hoping to raise awareness of this research as well as donate much needed funds to support children’s health.
‘The Dettol Baby Blanket Donation really resonated with me as a mum. I remember bringing my girls home for the first time in theirs and what a special time that was. Many babies across the world will never get the chance to experience the comfort of a warm, clean blanket. That’s the reason why I’m supporting the campaign, asking mums to donate blankets to those in need so that those babies don’t miss out’
So how can you get involved?
To donate a blanket, please post to the following address (no stamp is required; postage is FREE!)
Dettol Baby Blanket Donation
The Hay Loft
Balcombe Place Stables
Blanket donations will be collected until the end of December.
You can also share your own special blanket memories on Twitter with @DettolBlanket and using the hashtag #sharethememories or on Dettol’s Mission for Health Facebook page.
For full details on how to donate please click here.